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October 12, 2016

[Video] Is Kickstarter a good idea for a startup? – Bobby’s Minute, ep. 21

ep21I don’t have that much experience with Kickstarter, but this is what I heard from people trying it.

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Transcript:

I got this question: is Kickstarter a good idea for a start-up? The truth is I don’t have direct experience with Kickstarter. I’ve heard people talk about it, I know that SOSventures, the investment fund that invested in MavenHut, also supported some companies that were pretty successful on Kickstarter.

So, from what I’ve talked to people about Kickstarter campaigns, the most important thing to have in mind when you’re thinking of launching a campaign on Kickstarter is that you need to think about your distribution channels, you need to think about your acquisition channels, because if you don’t think about it, most of the time the price of the product you’re promoting on Kickstarter might be two or three times bigger than the the price you think about.

And this is the biggest mistake people that use Kickstarter make. Would it be back good for your startup? If you have a good product and if you thought about it it’s a great solution. If you don’t really prepare for it, it might backfire really really bad.

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