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October 14, 2016

[Video] Preselling, what do you think about it? – Bobby’s Minute, ep. 23

ep23

Well, preselling is a form of product validation.

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Transcript:

I was asked: What’s your take on preselling? Preselling is basically a form of product validation. You go to potential clients and you try to sell them on an idea so that they can give you an advance or even pay for the entire product, if it’s not too expensive.

While it’s great if you can do it, it’s not the end of the world if you can’t do it. I would try to presell because this is the perfect validation: if somebody wants to give you money for something even before you build,  it means you really solve a big problem.

Try to do it and if it works, great! But if it doesn’t, try to build an MVP and then go and sell the idea and basically presell the the complete product.

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