October 31, 2016

[Video] What have I learned from making +30 videos? – Bobby’s Minute, ep. 39

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I’ve started doing 16 videos about business. I’ve done more than that (about 40 by now) and I’ve published more than 30 already. Read more about the “under a minute video” idea here.

So, what did I learn out of it?

  •  I hate the 1 minute limit I’ve imposed on myself
  • Quality of sound is really important
  • You need to have a higher level of energy
  •  I like it more than I like writing.

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What I learned from more than 30 videos I’ve done in the last month. About a month ago, I started an experiment with video: I would do about 15 videos which would be no more than one minute in length. I would use those videos to understand what making videos for YouTube means and also to improve my conversational English.

And what I’ve learned is that I hate the one minute rule that I’ve imposed on myself, obviously, basically because video is so conversational. Once you limit yourself to such a small amount of time you’re becoming a reader from a teleprompter or somebody following the script, so it doesn’t feel any more conversational to me then, I don’t know, reading the text that you could write on a blog. This is why I’m going to remove the one minute rule in the future.

Also, instead of 15 videos, I’ve made about 35 or about 40, because it’s so much easier to make videos then writing, at least for me, because I put the camera, I’ve used my phone, I’ve used the point-and-shoot I put in front of me and I just say what I have to say in that amount of time: 1 minute, 2 minutes, because, sometimes, I’ve cut a little bit of the video. The other thing I’ve found interesting about videos on YouTube is the audience that I have. Reading before starting to shoot videos, I’ve found out that the audience on YouTube is generally younger, being in their teenage period or maybe young adults, but what I found out is that the audience for my videos was actually about 25 to 44. This is the age of the main group of the audience that I have and this is good. On the other hand, I don’t have a problem with a young or with a younger audience. The things that I’m saying that can be used when you start a business in your 30s in your 40s can also be used when you start a business in your 18s and 20s.

While I think it’s easier for me to express myself in video than in writing, the problem that you would have with video is that people can see you, and if you don’t have a good energy, if you have a bad day, you can see that through the video and actually I think that people watching a video want to have to find in that video a high level of energy, especially if it’s somebody just talking to the camera like I am right now. So, if you look at the previous 2 videos about the startup accelerators, you’ll see that my energy level was down and you can feel it through the video, you know. It was like I was almost angry at the camera (which I wasn’t, I just had a bad day).

Finally, you’d think that when you shoot a video, the most important thing is the quality of the image, and it’s important, I’m not saying it isn’t, but what I found out, surprisingly, is that the sound is actually more important than the image, especially for the kind of videos I’m shooting because, if the sound is bad, people will not follow the entire video and while in the first videos, I was shooting with my phone and the sound wasn’t the best, people complained in the comments. Well, now we’ve got some microphones and the sound quality is better and this makes the video easier to follow.

For the next period, I’m going to continue with the experiment. I’m going to try different formats. I’m going to try longer formats, like explaining the concept on the whiteboard or I’m going to try similar videos shot with a phone and not necessarily about business. I’m just experimenting, so for the next 2 or 3 months, I’m just trying to understand where I can take this format and see what I can do with it. Thank you for following the channel until now, it’s been about 40 videos, so it’s been more than a month. If you want to see what I’m doing next, obviously, SUBSCRIBE to the channel and, what can I say: this is a project for for a longer period of time, so it’s going to be interesting to see the next “What I’ve learned in the video” in about, I don’t know, 1 – maybe 2 months.

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