I have found myself in a weird place recently, trying to write and not being able to. Well, my cousin read his feeds recently and found out about this article of Aaron Wall (the creator of SEObook, the best SEO book you will ever find).
He pinpoints some ways of finding unique sources of content, among them:
interview other experts, create interactive contests, offer awards, etc. – these touches the ego of others and uses their reach to help market your site (one thing I did for my Romanian blogging community, but with podcasts)
parallel markets – read information from other markets and relate it to your current market – I find this very interesting, since I rarely see information crossover.
One more thing I did not see on that list, while not that unique, it will surely help you create unique content: if you are creating evergreen content (gardening is a good example), look for books that are out of the copyright timeframe and use the texts found there. Of course, my advice is not copy/paste it, but add some up-to-date information and, there it is: new and unique content.
