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You are here: Home / RO-Archive / Media offline trage spre online


Media offline trage spre online

June 25, 2008 By Bobby

Ieri am fost la un eveniment organizat de Manafu pentru Capital, eveniment in cadrul caruia cei de la Capital si-au prezentat site-ul.

Am avut si o prezentare, de fapt mai mult text in PowerPoint, dupa cum urmeaza:

1. Cum vad ziarele cititorul:

– Nesofisticat
– Cu acces limitat la informatie
– Inocenti care lesina cand aud injuraturi
– Bureti care accepta orice li se ofera in ziar, chiar daca e scris slab, editat prost sau subiect neinteresant
– Usor de manipulat

2. Cum este de fapt cititorul

– Mai sofisticat
– Mult mai tehnic, in primul rand
– Cu acces la multe surse de informatie
– Cu acces la violenta (verbala si fizica – vizual) de la varste mai fragede
– Intelege sarcasmul, ironia
– Are acces la stirea primara mai repede
– Face parte din comunitati mult mai clar definite

3. Ce sa faci sa “ingropi” un ziar

– Fii plictisitor
– Accepta cu greu schimbarea
– Publica astazi stirile de acum 2-3 zile
– Ignora comunitatea online (preia materiale fara drept samd)
– Nu pune linkuri catre surse
– Asteapta rezultate diferite facand acelasi lucru
– Insulta cititorii
– Minte advertiserii
– Fa jocurile politicienilor
– Nu interactiona cu audienta
– Tipareste prost
– Scrie mult
– Sa nu iti pese de design
– Nu angaja oameni talentati
– Nu da afara editorii si managerii slabi
– Plateste salarii mici
– Nu inova
– Asteapta miracole

4. Ce trebuie facut pentru a evolua

– Incearca idei “nebune”
– Fii diferit
– Fa cititorii sa zambeasca
– Povesti extraordinare
– Fii foarte localizat geografic
– Integreaza servicii
– Grafica, grafica, grafica
– Talent, talent, talent
– Implica intreaga comunitate online
– Da linkuri catre surse
– Asculta cititorii

5. Ce au facut cei de la New York Times

– Au renuntat la plata abonamentului online
– Au lansat o gramada de bloguri
– Au produs podcasturi si clipuri video
– Au adaugat posibilitati de personalizare
– Au lansat Blogrunner, un agregator de stiri
– Integreaza linkuri in posturi
– Au buton de sharing: Digg, Facebook, Mixx, Yahoo Buzz – implica cititorii si comunitatea online

6. Alte ziare care au facut schimbari

– LA Times investeste in reteaua sociala de stiri Mixx.com
– USA Today este o retea sociala in toata regula, cu recomandari, comentarii, profile useri, bloguri samd
– Chicago Sun Times si San Francisco Chronicle au buton de vot pentru toate retelele sociale (folosesc AddThis)
– CNN lanseaza iReport, inclusiv iReport.com

7. In Romania

– Blogsport.ro
– Blogurile HotNews
– Realitatea pune linkuri catre bloguri
– Jurnalisti cu bloguri (Ciutacu, Petreanu, Comanescu)

8. Ca o concluzie

Stop being important, start being interesting

Surse folosite pentru prezentare:

Hachette To Shut Down ‘Premiere’; Will Try Online Only | paidContent.org
PREMIERE SHUTTERING PRINT EDITION – New York Post
Meredith Closing Child magazine; To Be Folded Into a New Parent Portal | paidContent.org
ElleGirl Magazine To Fold; Continue Online | paidContent.org
What are the UK’s Top 50 magazines doing online? « The digital DNA of online media
Reinventing the press release (Content Matters)

Press Gazette – US news magazines reinventing themselves as ad pages slip
A recipe for reinventing newspapers – Media Culpa
Reinventing newspapers is Murdoch's long-range goal – International Herald Tribune
Reinventing Local News Distribution On The Web » Publish2 Blog
4 News Companies Ally to Sell Ads on the Internet – New York Times
Reinventing Journalism On The Web: Links As News, Links As Reporting – Publishing 2.0

4 News Companies Ally to Sell Ads on the Internet – New York Times
How Networked Link Journalism Can Give Journalists Collectively The Power Of Google And Digg – Publishing 2.0
10 blogs your newspaper needs to rip off » Invisible Inkling
Link Journalism – Publishing 2.0
How to fix newspapers IV: Go beyond the wires, join the Web party « Korr Values
editorsweblog

Publish2 | A platform for link journalism
How to fix newspapers: Prelude « Korr Values
How to fix newspapers I: What is news? « Korr Values
How to fix newspapers II: Readers aren’t Ralph Wiggum « Korr Values
How to fix newspapers III: Don’t cut editors, change them « Korr Values
Maybe it's journalism itself that is the problem | Howard Owens

The Pleasure Principle

Au fost multa lume si a scris multa lume despre eveniment, eu am un deadline la care fug acum, asa ca nu mai stau sa dau lista, am sa o adun cand apuc.

◀Rucsac pentru laptop
Azi la RadioLynx discutam liber▶

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