“Tablet users buy at a conversion rate which is 300% greater than mobile phones and despite generating only 60% of smart phone traffic, drive 65% more transactions at 14% larger basket sizes.
Ultimately, the average tablet user is worth 3.5x the average mobile phone user.
This is true even though the download ranks of the top 4 retail applications in the iTunes store are nearly identical.”
Read more on this: The Tablet-First Retail Startup
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