This is an old video we watched in the early years of MavenHut to understand how to improve our games.
A lot of it is obsolete on the actual tactics and tools, but the thought process behind analyzing and improving the First Time User Experience for any player is what you need to know.
I looked for it for about 2 hours for a friend, because I forgot the name of the game that was the subject of the case study: Pretty Simple’ Criminal Case.
My search keywords, in case I need to remember it again: retention, virality, GDC, Casual Connect, game, case study, ftue, onboarding.