A lot of people pride themselves on being efficient. And this is not bad. Unless you’re efficient about the wrong things. Which means you’re not being effective.
Take this: you have a business selling a hat. And you devise the most efficient marketing plan for selling the hat. But truth is, the hat is bad. SO BAD! And you just spent 3 months creating the best and smoothest marketing plan. And you don’t sell anything. Because people can see that your hat is bad.
Effective = successful in producing a desired or intended result.
Obviously, what you need to do is make a better hat and THEN create the best marketing plan. And, I know, sometimes it’s not that clear.
Basically, what you need to do is to become effective instead of efficient. You’re being effective once you move things forward, once you put your energy in the RIGHT things. Like improving your product. Or creating a great marketing plan ONCE you have the right product.
To sum up, effectiveness is the combination of good efficiency and good prioritizing.
It’s being efficient about the right things.. Once you have these, all you need to do is put in the work.
Anytime you hear someone saying “I’m very efficient” ask “what about?”. Because you want effective people around you. Those that are efficient about the right things.
A recent example from my own history was when we tested if people wanted to play Solitaire Arena in a very efficient way – time and money wise.