An interesting article on the power of fans. As well as some interesting points of view on NFTs.
It’s easy to see how this plays out going forward: Swift probably doesn’t even have to remake another album; she has demonstrated the willingness and capability to remake her old records, and her fans will do the rest. It will behoove Shamrock Capital, the current owner of Swift’s masters, to buy-out Braun’s share of future upside and make a deal with Swift, because Swift, granted the power to go direct to fans and make her case, can in fact “change history, facts, and re-frame any story [she] want[s] to fit with any narrative [she] wish[es].”
What is notable about Swift’s tactics is that they are the opposite of what she urged in that 2014 op-ed. Instead of treasuring “Fearless”, Swift devalued it; instead of asking for what her masters are worth, Swift is simply taking them. Patel was right that while art may be important, on the Internet it’s not rare; what he missed is how that makes Swift more powerful than ever.
From here: Non-Fungible Taylor Swift – Stratechery by Ben Thompson.
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