Notes from Mobile User Acquisition Meetup

I’ve attended tonight the Mobile User Acquisition meetup at TechHub Bucharest. I am very interested in mobile right now, so I took some notes I think you might find interesting. Actually, that’s me, in red, in the picture above.

Here are my notes, exactly as I wrote them on my phone, with some explanations next to them (though you can watch the entire meetup here)

— idevice.ro (Andrei marinescu recommended it as a good blog to get a review from if you have an app targeted for the Romanian market)
— admob (good platform to do paid user acquisition)
— flurry (good platform to do paid user acquisition)
— FB ads per install – great tool to drive paid acquisition if you know how to use it
— jump start on Appscend apps – guys at Appscend use their existing apps to promote the new ones, thus getting some jump start for them
— don’t buy reviews? Andrei Marinescu said you shouldn’t buy reviews on blogs that do reviews since you will not get good results
— iOS users use zonga for more time than the Android users (Sergiu Biris said this)
— you can reply to user comments in Google Play (Sergiu Biris)
— android users more critical, iOS offers better monetization
— more Android users from South Korea (I think Andrei Blaj said this)
— more translations (Andrei Blaj)
— Don’t Panic Mobile Developer’s Guide to the Galaxy (free PDF mentioned by Andrei Marinescu – Thanks!)

—- not to do
— app must work from day 1 (so do not go on the store with an app that doesn’t work)
— get good ratings from the start (better not to have ratings rather than have bad ones)
— don’t overuse push notifications (or you might get abysmal usage)
— simplify app as much as possible (do not overcomplicate things)

More about the participants in the panel can be found here and a recording of the meetup here.

Photo from TechHub Bucharest