• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

BobbyVoicu.com

I'm curious about stuff

  • Home
  • Entrepreneurship Articles
  • Startup Videos
  • About Me
  • Blog / Archive
You are here: Home / Misc / Pupfluencers

Pupfluencers

May 25, 2021 By Bobby Voicu 1 Comment

We have a dog, an amazing little Westie. Of course, we take a lot of photos of him. And, as a consequence, he’s got an Instagram account.

What I didn’t know, though, is how crazy the “pupfluencer” craze is. You know that there are management agencies for that? Or, sorry, influencer networks for them?

And that an influential puppy is paid $2,000 to put a post on his/her Instagram?

Pet influencing is booming. A 2018 Forbes article pegs the average endorsement deal for some of the most famous “petfluencers” at more than $2,000 per post; some, like Doug the Pug, are estimated to earn hundreds of thousands a year. There are even industry events, including PetCon—dubbed “the Coachella for Pets” in the New York Post. It’s not hard to see why: people love animals, so they’ve been used in all kinds of advertising for the past century, illustrating everything from the importance of family bonds after the Second World War to the humour of the 1980s and ’90s (think: Taco Bell’s anthropomorphic chihuahua or the Aflac insurance duck). And numerous scientific studies over the decades have proven that animals make us feel better—emotionally, physically, and mentally.

Read more here: My Quest to Make My Dog Internet Famous

It’s a space I’m really interested in.

◀A great sales deck and 5 sales fundamentals
Friends: The Reunion▶

Filed Under: Misc

Bobby Voicu

Bobby Voicu writes here from time to time.

Reader Interactions

Comments

  1. Tjeerd Korse says

    February 21, 2022 at 2:38 pm

    Hi Bobby, Please check out our Dogfluence.com as well. We bring dog influencers and brands in the dog industry together. We would love to host you and your Westie on the platform! Thanks and regards.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

About

I write about things that raise my curiosity. And I’m quite curious about all kinds of things.

For a full “About Me”, go here.

Recent Posts

  • I’m Gonna Live on a Boat
  • Plex on Rasberry Pi 4
  • Foundation: The Official Podcast
  • What is iOS 15 bringing?
  • I want: SteamDeck
  • SD Card formatter for Raspberry Pi compromised SD cards
  • Brandolini’s law or the bullshit asymmetry principle
  • Chat etiquette: Hi every time you start?
  • 5th Ocean: The Southern Ocean
  • The Impact of Work from Home

Friends

  • Dr. Alexandra Mircea
  • FreeBusy Meeting Scheduler
  • Miruna Sfia
  • PS Play Romania
  • Rød Mallo Leiva
  • Sami the Westie
  • Vlad Balan

The CEO Library Collections

  • Best Leadership Books
  • Best Productivity Books
  • Women Entrepreneur Books

Copyright © 2023 · Privacy Policy · Disclaimer