• Skip to primary navigation
  • Skip to main content
  • Skip to footer

BobbyVoicu.com

Curious about stuff

  • Home
  • About Me
  • Blog / Archive
You are here: Home / Mixed Reality / Tim Cook Says Businesses See Value in the Vision Pro

Tim Cook Says Businesses See Value in the Vision Pro

May 6, 2024 By Bobby Voicu

I have to say I don’t know what to make of this (article here):

Tim Cook just officially announced that more than half of Fortune 100 companies have bought at least one Apple Vision Pro headset.

Also, this:

“We see Apple Vision Pro as a tremendous value-add that will improve our fleet availability and operations,

Training our employees with spatial computing will lead to fewer costly errors because the most current information they need to do their job is there in front of them as they perform the task. This means we not only get vastly more efficient in our work, but also provide a better work environment for our employees to succeed.”

– Bob Tulleken, KLM’s vice president of Operations Decision Support

I mean, I can understand using VR in training, but I don’t see the specific value Vision Pro is bringing to the table. Maybe the training apps require a lot of processing power? But wouldn’t that make a PC and PC VR the better tool?

I mean… I’m as happy as anybody can be that more people use the Vision Pro, I just can’t see how sustainable is the business adoption of the device (especially at this price level).

Or maybe some Fortune 100 companies know more than we do and they expect a cheaper Vision sooner than we thought?

◀Co-op Scrabble: I'm here for it
iPad Pro OLED▶

Filed Under: Mixed Reality

>>> If you want to continue the conversation, email me at me at bobbyvoicu dot com

Bobby Voicu

Bobby Voicu writes here from time to time.

Footer

About

I write about things that raise my curiosity. And I’m quite curious about all kinds of things.

For a full “About Me”, go here.

Recent Posts

  • My Bluesky ID: @bobbyvoicu.com
  • Batman is Here, on the Quest – XR Industry News of the Week – Oct. 24
  • XR Industry News of the Week – Oct. 10
  • XR Industry News of the Week – Oct. 4
  • XR News of the Week – September 14th, 2024

Friends

  • Sami the Westie
  • XR Gamer Digest

The CEO Library Collections

  • Best Leadership Books
  • Best Productivity Books
  • Women Entrepreneur Books

Copyright © 2025 · Privacy Policy · Disclaimer

We use cookies to enhance your experience. By clicking "Ok" or by continuing to use the site, you agree to this use of cookies and data.