Oddly enough, I found it really difficult to explain to other people just what Mavenhut did. :)

What was the most difficult question I got during a pitch?

The truth is, there are no easy questions during a pitch, especially when you don’t know the answer.

As a consequence, the most difficult questions I got during a pitch were the ones I didn’t know the answers to.

The thing is, as you go from pitch to pitch, you shouldn’t have issues with the previous difficult questions, because from one pitch to the other, you should know the answers.

A difficult question I received during raising money from Mavenhut was:

What does Mavenhut do?

And I wasn’t really able to explain in a concise way what Mavenhut does and it took me about one or two days to formulate the answer in a way that people would understand.

Since Mavenhut built Solitaire games, one of the questions was:

Do you really think that people would buy an application that’s already free on their computer?

And it took us a little bit of time to find a way to explain why people would spend money on an application that’s already free in their computer.

Another question I got was:

Are you really going to spend 80% of the seed money that we give you on advertising?

And, actually, the answer is simple: it’s “yes”. Explaining it is not as easy so it took us a little bit of time to find a way to explain why gaming companies use so much of their investment on advertising. All I had to do was explain the “Unit Economics: of our users aaaand… it was ok :)

There are no difficult questions; there are just questions that you don’t know the answer. Yet.

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From pitch to pitch, the “difficult questions” should change; you should have different difficult questions and, in time, there shouldn’t be any.

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