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In the recent years I’ve found myself pitching a lot of times: many different projects to a lot of different people. Some pitches worked, most of them didn’t (which is not bad, it’s just the way it is, not everyone is interested in your project at the specific moment).

Some time ago, a good friend suggested I read Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, by Oren Klaff. Thanks to a short, but long overdue and needed vacation, I started to read it. Some of the quotes I found interesting in the first 50 pages are below. They explain some of those moments when I felt I lost the control of discussion while I was pitching. Basically, my frame lost the collision :)

“A frame is the instrument you use to package your power, authority, strength, information and status.”

“When you are responding ineffectively to things the other person is saying and doing, that person owns the frame, and you are being frame controlled.”

“Every social interaction is a collision of frames, and the stronger frame always wins. Frame collisions are primal.”

If you have a chance to read the book, do it (You can find it on Amazon here, for Kindle or hardcover). After all, you’re always pitching, right? :)

Also, below there’s a video of the author talking about his method (it’s an hour and 30 minutes video, just so you know):

Several years ago I was talking to a friend and he said that he is more interested in a lifestyle business than in “high risk, high reward” type of business. I was interested in the second one (which is, usually, about the VC backed startups – like MavenHut), while he was interested in the first type, which means growing slow, bootstrapping and taking a longer time to see either success or failure.

Most of the time, you don’t really hear too much about the lifestyle business. The most obvious that I know of is Evernote (which is more of a hybrid), but today I’ve found an interesting article on Hacker News about a lifestyle business that generates revenues of about $15 million per year from Malaysia.

I like the article, I think it underlines the most important thing about a lifestyle business: being really passionate and enjoying what you are building. Otherwise, how will you be there for the next 10-15 years?

This is important to me. I’m a lifestyle entrepreneur. Mindvalley was built around my passions – meditation, personal growth, play, culture, travel and epic interior design (our offices are magical). Having total ownership means I’m not pressured by partners, boards or investors to deliver something that I’m not passionate about.

Link to 7 Lessons from Building a Lifestyle Business

If you could choose, would you choose a lifestyle business that generates steady income, grows slow and takes a longer time to reach the valuation you want (but it might be less risky), or the VC backed business?

The panic was creeping on me little by little. I was breathing through my mouth, as told, but the water was going from above my eyes back to under my neck and back again and I would feel compelled to breathe through my nose every time my head was above the water.

This is how my first ever scuba dive experience began. Sheer panic, no matter how much I tried to control it: WHY CAN’T I BREATHE THROUGH MY NOSE? After all, in my 15 years of competitive sports (handball), all I was told and forced into was to breathe-in through my nose and breathe-out through my mouth.

Looking back to that first day of diving I can compare the feeling to that of building a startup. Its life is like a sinusoid, with ups and downs and feelings of drowning and terrifying panic for the person crazy enough to try and start one.

Fortunately, though, 10 minutes later you control your the breath, even if you swallow some Mediterranean salty water from time to time. And 25 minutes later you are really surprised that you need to go back to the boat, because the lesson it’s over (Oh, so soooooon???). Of course, this is just the beginning, because dangers are close by, you are just blissfully unaware of them.

And that’s how you feel for exactly 5 minutes in startups: you have everything under control. Yeah, right!

Still, I wouldn’t trade that panic for anything else. Or, frankly, I could live with less of it…

Photo credit

We’ve been the subject of two articles in the business press in Romania in the last 2 weeks (Biz and Business Magazin). Below are the photos that illustrated both articles (the press links are here, unfortunately Romanian only).

I am part of a really great team :D